Sixth Touch is the command center for the people who run donor relationships. Import your list once and get a daily plan: who to thank, who to touch, and who replied and needs an answer.
Most donors give on the sixth touch. Most of us stop at two.
The name isn’t decoration — it’s the job
The system of record for a planned-gift program is usually a CSV and a stack of sticky notes. About a third of small shops run on spreadsheets with no CRM at all. When a major gift goes un-thanked, the relationship quietly dies.
You don’t need another database to feed. You need a plan for today.
Pull a CSV from your CRM or spreadsheet. Sixth Touch handles the messy parts: duplicate households, three date formats, dead-donor rows.
Drop in the file. Sixth Touch maps the columns and flags what needs attention — never lectures, never rejects.
Your day sheet tells you exactly who to thank and who to touch today.
One list. The three things that matter today — not a wall of overdue flags. If you vanish for gala season, it welcomes you back with the three that matter, not a shame spiral.
Sixth Touch finds every donor with real giving who has never been thanked and ranks them by size. The loss that keeps you up at night becomes the first thing you fix.
“I run a donor portfolio every day. This is my actual system — the triage, the cadence, the thank-yous that never get dropped.”
Sixth Touch is built by a working gift planning officer, not a vendor who has never thanked a donor in their life.